The goal was set to introduce 8th generation of Volkswagen Passat for the Czech market – convey the technical parameters and innovation of the car into emotional presentation.
VW is known for its quality of German engineering – being the best selling brand of cars in EU is a shining proof of that. As such, it has an outstanding reputation to uphold with every new model. We were briefed to introduce the 8th generation in modern style, merging history,art and science.
“The idea is not live forever, it is to create something that will” is a saying from Andy Warhol,who we picked as an inspiration for the unveiling of the latest Passat, that we feel, lives up to this quote.