Engage Prague 2015

JAD Events
  • Client Socialbakers
  • Date 24-05-2016
DESCRIPTION & BRIEF

From May 20 – 22, 2015 Socialbakers held the world’s best social media business summit, Engage Prague. 1000 attendees, 50 speakers & 26 workshops.

Socialbakers provides proprietary deep data analytics and social media management tools for over 2700 clients around the world. There was a need to demonstrate the insights generated by data in the ever-changing world of social media. The conference was a platform for participants to share their experience and best practices.

Execution

Engage Prague was held in Forum Karlin, a beautiful new building which doubles as both the city’s best new event venue and the new headquarters of Socialbakers. With the help of Prague’s JAD Productions, Socialbakers put their home city in the spotlight. The event brought in over 50 speakers to lead workshops on the most important topics in social media marketing today. An on-hand VJ jazzed up the presentations with animations and sound effects to give them more spark. Engage also showcased the best Czech food and beer, courtesy of Michelin-starred restaurateur group Ambiente, and Pilsner Urquell’s head brewmaster Vaclav Berka, who arrived as a surprise guest to tap a keg of special beer brewed by Pilsner for Engage. Attendees were thrilled not just by the quality of the presentations, workshops, and networking but also by the performances of modern dance that punctuated each portion of the event, the excellent accommodation, and the entertainment that capped off each night.

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Results

FORBES magazine called Engage the best-looking, -organized and -executed conference ever held in Prague. 1000 people came from 70 countries and another 6000 watched the event on livestream. The event was trending on Twitter with over 14,000 #engage2015 mentions & 1300 interactions on Instagram.

After very successful Engage in New York, we brought the concept into Prague, birthplace and home of Socialbakers. We made it bigger and even better. As a result we were highly praised for the overall quality of conference by guests and media.